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Condé Nast Sells Brides Journal to Barry Diller’s Dotdash

Bridal magazines have been as soon as so profitable that Condé Nast positioned a giant guess on the class in 2002 when it purchased an analogous publication, Trendy Bride, from Primedia for $52 million; its sibling firm on the time, Fairchild Publications, acquired one other competitor, Elegant Bride, from Tempo Communications in 2003. Within the aftermath of the 2008 monetary crash, Condé Nast shut down each titles.

The quilt of Brides journal from Autumn 1934.Credit scoreConde Nast

Brides, the oldest bridal journal in the US, began in 1934 as a publication mailed freed from cost to ladies whose marriage ceremony bulletins appeared in newspaper society pages, in line with “One Perfect Day: The Selling of the American Wedding,” by Rebecca Mead. Its authentic title was So You’re Going to Be Married.

Condé Nast acquired the journal’s former writer, Brides Home, shortly earlier than Samuel I. Newhouse Sr. purchased a controlling curiosity within the firm in 1959. Then titled The Bride’s Journal, the publication slot in snugly amongst Vogue, Glamour and Home & Backyard. The title of the journal was finally shortened to Bride’s, and the apostrophe fell off in 2005.

The journal ran its first article on same-sex ceremonies in 2003. Three years later, it went on-line. In 2012, it turned the primary Condé Nast publication to be led by an African American, when Keija Minor was named editor in chief.

Below Ms. Minor, who stepped down in 2017, and her successor, Ms. Gooder, Brides expanded its digital presence. Brides.com had three.6 million distinctive guests in March, greater than double the quantity in 2015, in line with comScore.

The journal’s new proprietor, Dotdash, was a repository of solutions to on-line queries like “how to beer-batter chicken” in its earlier incarnation, About.com. Began within the late 1990s, About.com was purchased by The New York Times in 2005. It was bought to IAC, whose chairman is the billionaire media mogul Barry Diller, in 2012.

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Updated: May 16, 2019 — 9:43 am

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