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Google’s Advertising and marketing of Kids’s Apps Misleads Parents, Shopper Teams Say


A gaggle of 22 youngsters’s and shopper organizations is looking for a federal investigation into Google’s advertising and marketing of kids’s apps in its Google Play retailer, simply the newest in a sequence of rebukes by specialists about how the corporate handles expertise aimed toward children.

Google has promoted the “Family” part of its Play retailer as a spot the place dad and mom can discover age-appropriate apps for kids. However in a criticism to the Federal Commerce Fee filed on Wednesday, the advocacy teams mentioned the corporate’s endorsement of the apps was deceptive. The teams mentioned that some apps in that part contained content material unsuitable for kids, confirmed advertisements for on line casino video games for adults or pushed children into watching video advertisements and making in-app purchases.

The teams additionally mentioned some apps appeared to violate the Kids’s On-line Privateness Safety Act, a federal legislation that prohibits websites and apps for kids from gathering telephone numbers, exact location, pictures, persistent monitoring identifiers and different private data from youngsters below 13 with out verifiable consent from a father or mother. The criticism cited an investigation by The New York Times in September that discovered some youngsters’s apps collected exact location data and monitoring identifiers with out verifiable parental permission.

Google has come below mounting scrutiny for its promotion of kids’s apps in its Play retailer. In April, cybersecurity researchers reported that greater than half of about 6,000 free Android youngsters’s apps they examined shared private information in ways in which could violate the kids’s privateness legislation. In September, the lawyer normal of New Mexico filed a lawsuit in opposition to Google and different corporations over youngsters’s apps. The criticism mentioned that Google had violated a state legislation on unfair practices by advertising and marketing sure youngsters’s apps as family-friendly even when the corporate knew the apps didn’t adjust to its personal insurance policies on youngsters’s apps.

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In an app referred to as New Woman in Excessive College for kids ages 6-12, researchers discovered an advert for a recreation involving beer, the criticism mentioned.Credit scoreBrent Lewis for The New York Times
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Beer within the advertisements for New Woman at College.Credit scoreBrent Lewis for The New York Times

In early October, two Democratic senators referred to as for a federal investigation to look at how app shops like Google Play vet the apps they categorize as child-friendly and guarantee they adjust to the privateness legislation. And on Wednesday morning these senators — Richard Blumenthal of Connecticut and Ed Markey of Massachusetts — together with Senator Tom Udall, Democrat of New Mexico, despatched one other letter to the chairman of the F.T.C. urgent for “a comprehensive investigation into the Google Play store and its compliance” with youngsters’s privateness and promoting guidelines.

“There are massive, at-scale problems with Android apps for children,” mentioned Josh Golin, executive director of the Marketing campaign for a Business-Free Childhood, a youngsters’s advocacy group in Boston that led the newest criticism together with the Heart for Digital Democracy, a nonprofit in Washington. “Google is failing to do the proper vetting of apps in the family section,” he mentioned.

Google mentioned that it eliminated 1000’s of apps from its Designed for Households program this 12 months when it discovered coverage violations, and had begun to take motion on the apps cited within the shopper teams’ criticism.

“Parents want their children to be safe online, and we work hard to protect them,” mentioned Aaron Stein, a Google spokesman. “Apps in our Designed for Families program have to comply with strict policies on content, privacy and advertising, and we take action on any policy violations that we find.”

A couple of years in the past, Google launched Designed for Households, a program that allows builders of Android apps to “showcase trusted, high-quality and age-appropriate content material for the entire household.” To be eligible for this system, Google says builders should meet standards like guaranteeing that their apps adjust to the federal privateness legislation and include age-appropriate content material and advertisements for kids.

However the teams’ criticism, together with the New Mexico lawyer normal’s lawsuit, argue that Google misled shoppers by selling the apps as reliable whereas failing to implement its personal necessities for the Designed for Households program.

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Of their testing, the buyer teams discovered advertisements for on line casino video games in a youngsters’s app referred to as Dentist Video games for Youngsters, labeled as for kids age eight and below.Credit scoreBrent Lewis for The New York Times

Amongst different criticisms, the criticism says that Dentist Video games for Youngsters, an app for kids eight and below within the Play retailer, confirmed advertisements for grownup on line casino video games with names like Blackjack 21: Blackjackist and Double Wins Slots — Free Vegas On line casino. It additionally says some apps embrace dangerous or inappropriate content material, citing Ear Physician Clinic Youngsters Video games, an app that “tells children to use scissors to cut the hair around and inside an infected ear,” the criticism mentioned. (On Wednesday morning, the app was not accessible within the Play retailer.)

The Times had related findings when testing a number of youngsters’s apps within the Play retailer this week. One app, Sensible Video games for Youngsters for Free, a free animated recreation for kids eight and below that has been downloaded greater than 1,000,000 occasions, requested for entry to a participant’s smartphone images, media, recordsdata and placement with out looking for parental permission.

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The criticism says an app referred to as Ear Physician Clinic Youngsters Video games included inappropriate content material that “tells children to use scissors to cut the hair around and inside an infected ear.”Credit scoreBrent Lewis for The New York Times

The app additionally confirmed advertisements for on line casino video games, “cheap international calling” and the Spotify streaming music service, which doesn’t permit youngsters below 13 to have accounts. It additionally practically constantly displayed an advert for in-app purchases.

Devgame Youngsters, a developer in Estonia that’s behind the kids’s app, didn’t instantly return an e-mail looking for remark

Mr. Stein, the Google spokesman, mentioned: “We take these issues very seriously and continue to work hard to remove any content that is inappropriately aimed at children from our platform.”



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Updated: December 19, 2018 — 9:24 pm

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